Jeff Rosenstock of Bomb The Music Industry and owner of Quote Unquote Records did a pretty rad interview at jewcy.com
There is a lot there, take a little time and read it. All of his music is donation based on his label's site. Pay nothing or something and still get great music.
My favorite quote on the whole article came from the interviewer himself, Jon Reiss, "There is no common thread on the Internet. There is no mainstream. As a result, recommendation, association and word of mouth have become powerful tools. People have no choice but to seek out their music."
that quote right there, that is how I spend ALOT of my time.
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